Every business is defined by the products and services they offer. So whether you are looking to attract new investors or sell more to your customers, your key to winning is preparing a perfect product catalog.
A product catalog is a detailed and easy-to-understand presentation of your product information. It helps the buyers and investors make a well-learned decision. Therefore, a product catalog is a potential game-changer.
You could draft a catalog in many ways, and sometimes it also gets complicated and chaotic. However, we have the perfect solution – A free downloadable product catalog template excel!

What is a product catalog?
A product catalog is a printed or digital copy that contains a list of your products and related details. You can have all your details in one space. It helps you in better communication and acts as a guide for prospective clients and potential buyers.
A product catalog could contain several descriptions. Typically, it includes the product feature, a short description, size, shape, dimensions, weight, color, benefits, and much more.
For instance, when you want to buy something online, you would come across product details on marketplaces like Amazon or Flipkart. It has details like the size, price, reviews, color, and others. It is an excellent example of a product catalog.
Why do you need a product catalog?
Easy access to information
If you have to memorize all the information about all the available products, chances are that you forget specific details or get confused. So recording all the product details in a document helps you refer to it whenever you need it. The better part – you do not have to memorize everything.
A guide for your sales and marketing team
A critical issue every company — B2B or B2C — faces is a lack of communication. There is a lag in sharing information from a manufacturing unit to a sales team. It could be your company’s biggest disadvantage. When you have a product catalog, you can share access with every internal team. The sales and marketing team can immediately identify and change their strategies whenever there is a change.
Smoothens the flow of information
Having a product catalog goes beyond enhancing the communication in the inner circle. It aids in a steady flow of information even with external stakeholders. They could be your investors, freelancers, or your customers; they could quickly know the details. In addition, your customers can easily understand your products and services and make their purchase decisions. So a product catalog can increase your sales numbers.
Easy Navigation and Customization
Getting a free excel template offers you a lot of benefits. Creating and maintaining a product catalog could sometimes be exhausting. Therefore, using a free template can reduce your burden and help you out in many ways, like,
- Easy access to all information
- Customize according to your company’s needs
- Filter products by different categories
- Attach links to different pages to help your team
- You will not miss out on any essential detail that needs to be mentioned in the catalog
So download the free templates today and boost your business!
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Drafting a perfect product catalog is the best boost for your business. But the process is quite complicated, and it is tough to figure out a standard format. So, Exsheets make this easier for you.
No more trouble figuring out an appealing template; download the Exsheets product catalog template excel now!